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No.48 - Consistency is the Key

2018 Nov 07, 2018

September 2018


“It’s not what we do once in a while that shape’s our lives - It’s what we do consistently” Tony Robbins

Starting your own business is one of the most rewarding and one of the most difficult things that you can do. It takes personal vision; drive; determination; action and consistency. 

I can’t over-emphasise the importance of being consistent.

All too often as small business owners, we can end up working in a very minute-to-minute, day-to-day kind of way. Whilst this can be forgiven at the very start of our business it cannot be part of a long term strategy. 

In order to build a successful business we need to make sure that we strive for consistency in a number of areas of our business. It’s not going to be easy:

QUALITY - Delivering consistently high quality products and services that demonstrate your brand values and help to build your reputation as the leader in your field. 

MESSAGES - Ensuring that you have a clear set of consistent messages will mean that you attract the attention of your ideal customers. 

MOMENTUM - By taking consistent steps every day, every week and every month towards your goals you can make significant progress in a surprisingly short period of time. Even small steps forward each day can make a huge impact. 

But the latter is probably one of the hardest things of all to do. 

When we run our events we see hardworking business owners keen to find new tools and tactics to help move them forward. By the end of the day people leave motivated; inspired; full of new ideas to implement in their business. It's great to watch people taking action in the days and weeks after the event. 

The people who succeed have a couple of things in common. When they leave they take action and they do it consistently. 

To succeed in anything you need to have the tenacity and big vision to keep going and showing up consistently; because all of these exciting; doable; game-changing strategies are just that (they will work over time) BUT they are not a quick fix. 

It’s the people that understand that they have to be patient and put the work in consistently and they don’t get discouraged. Success is about sustained momentum over time. Each day; each week; each month you will find that things move forward and begin to build… but no one thing in isolation will do it all for you. 

Last week I wrote about ‘Showing-up’ and one of the things that I stressed was that ‘Showing-up’ was not just about ‘doing things’ it was about 'doing the right things’ consistently. 

Building a business; building ‘know, like and trust' with your customers takes time, and sometimes you are going to feel like nothing is working and lose faith in your strategy. That’s exactly the time that you need to stand firm and keep following your plan. 

Growing your following and finding your customers is all about ‘touch-points’. Sometimes it takes just a few touch-points and sometimes it takes many touch-points to convert your followers into fans and your fans into buyers. You never know which one it will be, but to maximise your chances of success you need to be consistent. 

Potentially, you’re just one touch-point away from securing your next customer - you just never know so you have to keep going. 

So whilst it sometimes feels hard, very hard to keep going, when you’re doing your best and the results are still not rushing in, you need to dig deep and do what’s required. 

Until next week, 

Karen x


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