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No.65 - Why 2019 Should Be The Year You Create A Profitable Signature System

2018 Dec 08, 2018

“ For those of us who sell services, one of the difficulties with face is that we are selling the invisible.”

 

I’ve received messages from people asking whether the ‘Create Your Signature System Bootcamp’ on 13th December is right for them. So, I thought I would put up a quick post to help you decide.

I created this Bootcamp because I think I can help three different type of people:

 

1 - You’re a ‘struggling expert’

You’re great at what you do, you know you can help people but you’re just not recruiting enough clients to make a full-time living which means you’re probably in overwhelm and anxious about the future.

2 - You’re an ‘overstretched expert’

You’re making a good enough living but it’s taking you too much time to generate, so you’re in danger of burning out and of not finding the time to work ‘on’ your business to take it to the next level.

3 - You’re an ‘over-creating expert’

You’re still at the ‘scatter-gun’ stage of your business where you’re not clear on your ideal customer or your messages, so you keep trying one new thing after another. You’re confusing your audience and you’re not following through on any one thing.

Does one, or more, of these resonate with you?

 

You see, when you’re a service-based business it can be hard to differentiate yourself from the rest of the market. If you’re a Coach a Consultant a Trainer a Speaker or a Therapist – how DO you attract the attention of your ideal customer?

And when you struggle to stand out, it’s going to be that much more of a challenge for you to reach your financial targets - and you’re probably going to have to work harder than you really need to.          

I know this, because I’ve been there too. So, I want to share with you something that I’ve only recently started to understand the significance of myself in my business - The relevance and impact of creating a Signature System.

A Signature System takes your expertise, your best work, and puts it in a format that provides extraordinary and predictable value to your client. It takes up much less of your time because you create it once and then it’s done. Even better, it’s something that your clients will be happy to pay for because you can be super clear of the results your Signature System will deliver. It’s also scalable because it takes you from working one-to-one and allows you to work one-to-few or even one-to-many.

Let me put it this way, when you start to organise and package your expertise into a Signature System, it can have the same transformative effect on your business as the cold weather has on your breath.  What was formerly invisible, suddenly has a shape and form that can be easily seen.

I’m confident that if you follow my process, and you put the work in, you can:

  • Make 2019 a more profitable year
  • Work with more clients but fewer hours

 

Until next time,

Karen

 

Join us at our final Business Bootcamp of 2018 - 'Create Your Signature System'. (13 December)

https://www.karenyates.com/p/business-bootcamp-dec-2018-edinburgh

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