A story of Life, Love and Business
[Written by Kate]
We’ve been reviewing the Master Your Mindset Module for our Unknown to Expert Accelerator Programme and it’s been making me reflect on my nephew Liam’s journey to become a Bellator MMA Light Heavyweight Champion.
Some of you’ll already know, because I’m a bit of a boastful Aunt, that my eldest nephew Liam is a professional MMA fighter.
He has a fight tonight in Hawaii, so he’s on my mind a lot.
He didn’t start fighting until he was in his late 20’s which was fairly late.
A little of his story is needed here to give some context.
Before Liam was fighting professionally, he was often fighting non-professionally.
He’s a big lad, he stands out in a crowd and he liked going out and having a good time. Other guys would egg each other on to pick a fight with him. If you leave him alone Liam wouldn’t hurt a fly, but if you go looking for a fight then you’ll get one. I hate violence, it makes me feel...
“ For those of us who sell services, one of the difficulties with face is that we are selling the invisible.”
I’ve received messages from people asking whether the ‘Create Your Signature System Bootcamp’ on 13th December is right for them. So, I thought I would put up a quick post to help you decide.
I created this Bootcamp because I think I can help three different type of people:
1 - You’re a ‘struggling expert’
You’re great at what you do, you know you can help people but you’re just not recruiting enough clients to make a full-time living which means you’re probably in overwhelm and anxious about the future.
2 - You’re an ‘overstretched expert’
You’re making a good enough living but it’s taking you too much time to generate, so you’re in danger of burning out and of not finding the time to work ‘on’ your business to take it to the next level.
In light of our upcoming Bootcamp, I thought I would share my experience of creating a Signature System from scratch.
Disclaimer - A Signature System, in a nutshell, is the unique approach you use to help your clients solve their problems.
So, although this post is about putting together a facial treatment; the thinking, process and steps I took are broadly applicable across most service-based businesses (and is, in my opinion, especially applicable to coaches, trainers, therapists, freelancers or consultant).
When I first qualified as a Beauty Therapist I knew I wanted to deliver a very special kind of treatment for my clients.
I'd experienced my fair share of facials in the past and I knew I didn't want to go down the route of buying into a specific brand and being trained to deliver their range of standard treatments (think Clarins, Elemis, Dermalogica).
There's absolutely nothing...
For over 30 years I have had a business that has worked with Public Sector organisations. My work has been extremely rewarding and the organisations and individuals that I have worked with have been extra-ordinary. But over the years the culture within Public Sector organisations in England has changed drastically, and not always for the better.
I was reminded of this recently when talking to one of my students. We were talking about having a BIG VISION for our businesses and the conversation turned to the subject of focusing on our customers needs and ’striving for excellence’.
In many large organisations as the need for more governance, regulation and monitoring increased they began to introduce systems and processes and the focus of the whole organisation began to revolve around a need to hit their ‘compliance’ targets.
Whilst the regulations and monitoring were introduced for the best of reasons, the end result became that year on year...
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