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A Year Of Saying YES!

A story of Life, Love and Business

No.52 - Know Your Value Proposition

2018 Nov 07, 2018

October 2018

One of the biggest obstacles to making lots of money is not a lack of good ideas or opportunities or time, or that we're too slovenly or stupid, it's that we refuse to give ourselves permission to become rich"

                                                                                                                 (Jan Sincero)
 
In my experience when most us start our first business our principal goal is to get paid for doing work that we love. We hustle to get our first offerings out there; we strive to find our first customers; we hone our skills and with luck we begin to earn a living.
 
But sometime later most people are struggling to grow their businesses...
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No.51 - How Do You Sell?

2018 Nov 07, 2018
“As a sales person, we must be visible. We must put ourselves out there so that the buyers, when they are looking around for answers, can find us”
 (Koka Sexton) 
At first glance this sounds like a stupid question doesn’t it? Such an easy one for any business owner to answer. But surprisingly all too often it isn’t that easy to answer after all!
 
For most small business owners they start their business to do the thing that they love every day and help as many people as possible along the way. Most of us are not ‘sales people’ by nature.
 
In June this year we ran one of our most popular Business Bootcamps to date - it was entitled ‘How To Sell, Without Being Sales(y)’. For so many people it seems the thought of being ‘sales(y)’ is unthinkable. Yet as we said at the time - every business needs to sell (otherwise it’s not a business!).
 
                 ...
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No.50 - What Do You Want To Be Known For?

2018 Nov 07, 2018

October 2018

 

Think about the brands that you buy, the brands you follow and love.
What makes them stand out for you?
 
What is it that makes them different from others that provide the same products or services?
 
Have you ever really thought about it? I mean consciously thought about it?
A core element of the foundations of every successful business is that they have absolute certainty and clarity about who they are, what they do and why they do it.
 
Truly achieving this requires you personally getting to the bottom of what you want to be 'Known for'; what you want to be 'Seen as' - what you want to be associated with in the eyes of your customers and potential customers.
 
Conversely you need to be equally as certain about what you definitely don't want you and your brand to be associated with. This is also about your under-lying Values.
 
It's only when you really are clear yourself about these things that you can start to form clear messages to...
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No.49 - Visibility is Viability

2018 Nov 07, 2018

October 2018 

 

"You’ve got to find a way to make people know you’re there”
 
For the last couple of months we have been busy working on the next phase of our plan to take our Business to the next level.
 
We started our Business here in Scotland in the spring of 2017 by launching our Business Bootcamps in Edinburgh and Glasgow. The run up to our first event in both Cities saw me carry out a personal Business Challenge (The Meet 1000 People in 8 Weeks Business Networking Challenge).
 
This was a very strategic plan which enabled me to meet enough people to make our first events a success. It enabled me to make an impact, and hopefully a lasting good impression on a significant number of people. The Challenge itself became a Story that people could take an interest in and follow as weeks went on. It made me memorable and helped others to pass on the word about what I was doing. It was a great PR tool.
 
Hot on the heels of our first event...
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No.48 - Consistency is the Key

2018 Nov 07, 2018

September 2018

 

“It’s not what we do once in a while that shape’s our lives - It’s what we do consistently” Tony Robbins

Starting your own business is one of the most rewarding and one of the most difficult things that you can do. It takes personal vision; drive; determination; action and consistency. 

I can’t over-emphasise the importance of being consistent.

All too often as small business owners, we can end up working in a very minute-to-minute, day-to-day kind of way. Whilst this can be forgiven at the very start of our business it cannot be part of a long term strategy. 

In order to build a successful business we need to make sure that we strive for consistency in a number of areas of our business. It’s not going to be easy:

QUALITY - Delivering consistently high quality products and services that demonstrate your brand values and help to build your reputation as the leader in your field. 

MESSAGES - Ensuring that you...

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No.47 - Show-Up!

2018 Nov 07, 2018

September 2018

Last week was one of busiest weeks of the year for us - it was Bootcamp week.

This year, every quarter we have put ourselves, and our customers through our paces by running two new Business Bootcamps in one week. It seemed like such a good idea when we first thought of it last year and it has proved to be a big success.

It puts an enormous amount of additional pressure on us to create and then deliver two linked Bootcamps together in the same week, but we know how beneficial they have been this year to help our fellow business owners take their next steps forward.

The extra effort on our part is worth every minute to see how people (who often attend both Bootcamps) progress across the course of the two days, as we share the Concepts; Teaches and practical Tools and Exercises created for the events.

The last few months have been absolutely full on in our business. Aside from our normal day to day activities we have taken our next big steps forward which has meant...

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No.46 - Strictly Business - Lessons For Success

2018 Nov 07, 2018

September 2018

 

This weekend heralded the start of Autumn in more ways than one… It was the start of another season of ‘Strictly Come Dancing’ and as we all know ‘Strictly’ marks the start of the long run up to Christmas!

Strangely, over the last few years I have become an avid watcher of ‘Strictly’ and that often surprises people who know me, as I’m not really a sequins and frocks sort of gal!

To be honest I rarely watch regular TV but I find myself looking forward to the next few months programming for a number of reasons.

There’s the obvious one of it being something so different to my normal life that it is guaranteed to allow me to switch off fully, and share a few enjoyable hours with my family.

But surprisingly I have found that part of my fascination is that I can extract lots of business lessons from the process and the programme.

  • Everyone involved in the show, from the core Team to the Celebrities, talk about...
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No.45 - Time To Take Stock

2018 Nov 07, 2018

September 2018

 

So we've crossed over into September - it's officially the start of autumn!

It's a time of year that I love, when I review my original plans for the year and assess what has been achieved and what else I think I can realistically complete in the four months of the year that are left to me.

But recently I have also spent time revisiting some of the basics about my business.

Some of you will know that we are about to do a national launch of our Membership Business Club, and as part of this process we have engaged the services of a top online marketer. One of the first things that we had to do was to have a conversation to brief him about some of the most basic things about our business:

 What is our Vision for the business and its future growth 
 Who is our Ideal Customer Avatar 
 What are our key Messages (based on our customers Pain Points)

These are some of the most fundamental questions for any business and should be the easiest things...

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No.44 - Are You At A Tipping Point

2018 Nov 07, 2018

September 2018

 

Over the last couple of weeks I have heard from a few business owners who have, as they described themselves, had to ‘bite the bullet’ and go back to work either full time or part time in a traditional ‘job-job’.
 
The recognised summer months ‘lull' has proved to be one thing too many for them to be able to contend with and the understandable need for more consistent income has come to the fore and forced them to reassess the potential viability of their business and decide that (for now at least) that the numbers just don’t stack up.
 
Times like these in business are recognised as ‘Tipping Points’. These are the make or break moments in time when you are at the threshold of something - good or bad. Perhaps not earning enough this month to pay the bills, or conversely finding that suddenly people have fallen in love with your product or service and business growth is beginning to boom.
 
...
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No.43 - Growth By Design NOT By Accident

2018 Nov 07, 2018

August 2018

 

"Nothing in life or business ever stays the same"

If you or your business isn’t evolving, innovating, growing, or reinventing you are in danger of failing.
 
Change is the one true constant and it’s all around us and it can come in many forms. Merely acknowledging the need for change is not sufficient to provide for successful business outcomes. We all need to be deliberate about the growth of our business if we truly want to succeed. That means having defined systems and processes in place to effectively plan and manage our growth.
 
The global business landscape is littered with the remains of organisations that rose to great heights (some over many, many years) only to have their fortunes plummet because they were unable to transform themselves as times changed.
 
Big High Street names such as Woolworths and Blockbuster Video failed to adapt their business models to the advent of new mega shopping malls; big-box retailers and the rise...
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