A story of Life, Love and Business
“As a sales person, we must be visible. We must put ourselves out there so that the buyers, when they are looking around for answers, can find us”
"You’ve got to find a way to make people know you’re there”
“It’s not what we do once in a while that shape’s our lives - It’s what we do consistently” Tony Robbins
Starting your own business is one of the most rewarding and one of the most difficult things that you can do. It takes personal vision; drive; determination; action and consistency.
I can’t over-emphasise the importance of being consistent.
All too often as small business owners, we can end up working in a very minute-to-minute, day-to-day kind of way. Whilst this can be forgiven at the very start of our business it cannot be part of a long term strategy.
In order to build a successful business we need to make sure that we strive for consistency in a number of areas of our business. It’s not going to be easy:
QUALITY - Delivering consistently high quality products and services that demonstrate your brand values and help to build your reputation as the leader in your field.
MESSAGES - Ensuring that you...
Last week was one of busiest weeks of the year for us - it was Bootcamp week.
This year, every quarter we have put ourselves, and our customers through our paces by running two new Business Bootcamps in one week. It seemed like such a good idea when we first thought of it last year and it has proved to be a big success.
It puts an enormous amount of additional pressure on us to create and then deliver two linked Bootcamps together in the same week, but we know how beneficial they have been this year to help our fellow business owners take their next steps forward.
The extra effort on our part is worth every minute to see how people (who often attend both Bootcamps) progress across the course of the two days, as we share the Concepts; Teaches and practical Tools and Exercises created for the events.
The last few months have been absolutely full on in our business. Aside from our normal day to day activities we have taken our next big steps forward which has meant...
This weekend heralded the start of Autumn in more ways than one… It was the start of another season of ‘Strictly Come Dancing’ and as we all know ‘Strictly’ marks the start of the long run up to Christmas!
Strangely, over the last few years I have become an avid watcher of ‘Strictly’ and that often surprises people who know me, as I’m not really a sequins and frocks sort of gal!
To be honest I rarely watch regular TV but I find myself looking forward to the next few months programming for a number of reasons.
There’s the obvious one of it being something so different to my normal life that it is guaranteed to allow me to switch off fully, and share a few enjoyable hours with my family.
But surprisingly I have found that part of my fascination is that I can extract lots of business lessons from the process and the programme.
So we've crossed over into September - it's officially the start of autumn!
It's a time of year that I love, when I review my original plans for the year and assess what has been achieved and what else I think I can realistically complete in the four months of the year that are left to me.
But recently I have also spent time revisiting some of the basics about my business.
Some of you will know that we are about to do a national launch of our Membership Business Club, and as part of this process we have engaged the services of a top online marketer. One of the first things that we had to do was to have a conversation to brief him about some of the most basic things about our business:
What is our Vision for the business and its future growth
Who is our Ideal Customer Avatar
What are our key Messages (based on our customers Pain Points)
These are some of the most fundamental questions for any business and should be the easiest things...
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